Sometimes, it’s not about rewriting the whole page — it’s about fixing the one thing that’s quietly killing your conversions.

A brand came to me with a good-looking landing page, solid traffic, and… a frustratingly average conversion rate. Instead of overhauling everything, I focused on a single lever: the hero section.

Here’s what we changed — and why it worked:

• 🔍 Rewrote the headline to speak directly to the reader’s #1 pain point — not a feature

• 🧠 Swapped a generic subheadline for one that promised a clear, specific transformation

• 🖼️ Redesigned the top section layout to focus on clarity, contrast, and scannability

• 📱 Optimized for mobile first, ensuring the message hit hard without needing to scroll

• 🎯 CTA button went from “Learn More” to “Start My Free Audit” — action > ambiguity

• 📈 Result: Conversions jumped by 52% in 7 days — with zero change to the offer or traffic

One tweak. Massive difference.
Your page probably doesn’t need a rebuild — it needs a rethink.